Why Should You Hire an SEO Company?

Development of e-commerce has opened up doors of opportunities for both small and large businesses. With these advancements, the importance of a good website has also increased. A website is not only a medium to reach customers but a chance to impress your potential clients!

Is an efficiently functional website the only key to attracting customers? Though a good website design surely plays a vital role in the success of a business, there are several other things like search engine optimization that you need to consider. SEO enables your website to list on higher search results, every time a user searches for words relating to your business.

What is Search Engine Optimization?

SEO includes the use of techniques, strategies, and tactics to increase the number of visitors to a website. This is ensured with the help of high-ranking placement of a website over several search engines such as Yahoo, Bing, and Google.

Benefits of Hiring an SEO Company in Toronto

Time Saving

Each search engine works in a different way. They make use of varied search algorithms to produce results. SEO companies are well-versed with these tactics and perform a better job than a novice. On the other hand, by doing it yourself, you might end up spending days learning how all this works, etc.

Transfer of Responsibility

An SEO company has years of experience in this field. They would ensure you of an optimal output and benefits from their service. You can check them and ask for improvements if you don’t find their services helpful in increasing the conversion rates.

Cost Effective

A business has several things to look after. Hiring an SEO agency not only saves time but also proves out to be a much cost-effective decision. While the outsourced SEO experts perform their job, you can concentrate on core business activities.

With so much competition on board, a business does not have time to waste on hit and trial methods. This is why it would be wise to depend on a professional Toronto SEO company rather than executing the process on your own. An efficient SEO company can help you gain a competitive edge over other companies in the market.

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Top SEO Strategies for Companies in Toronto

Many companies emphasize on using only one seo strategy and therefore do not achieve much success. The trick to a successful seo strategy is trying relevant use of as many combined techniques as possible, from mobile seo, social media optimization, video, and blogging. In addition, seo is largely an evolving area.

Below are some of the seo techniques for seo companies in Toronto in 2016.

1. Video and live-streaming

It is a known tradition: online video is much more popular and preferred than written content. Video seo has gained popularity with the rising support from search engines to enable and enhance video searches and from dedicated channels such as YouTube. Although the traditional video method is still popular for branding and addressing your audience, a few who have been contacting seo companies in Toronto will be exploiting 360 degree and virtual reality videos to spice up their marketing. Live streaming services such as services such as Facebook Live and YouTube live are gaining popularity among marketers not just because they are video, but because many people are interested in knowing what is happening around them in real time.

2. Mobile seo

Mobile, being the fastest growing digital channel, is now responsible for many online searches by potential and real customers around the globe. It is expected that companies will spend more on mobile advertising than on desktop advertising by 2018. Therefore, many companies are still contacting seo companies in Toronto to help with mobile seo.

3. Social media

Pew Research showed last year that 65% of adults are now active on social media. Many companies still look to a seo agency in Toronto to do social media optimization in order to garner more audience and for direct selling and win. Search media optimization, when done by a professional seo agency in Toronto, goes beyond establishing a mere social media page and a seo agency in Toronto should be in a position to guide you how to leverage social media for local Toronto audience, national coverage and international audience.

Social media optimization gains popularity for a company if the content makes sense for their marketing, if the content gets shared by many people, and the company is able to get more convertible clicks on their website or direct orders.

4. Localization of content and content marketing

Content marketing has been around for a long time now and more to that, companies now focus on localization of content around their area of operation. Localization, which can be done with the help of a seo agency in Toronto, means your content becomes more relevant, quickly and easily visible to your local audience who need the products and services that you deal in. If your audience in Toronto searches for a product to buy on search engines, for example, they should be able to first see your company that sells that product in the area.

5. Micro-partnership in sharing content

In all seo engagements, creating compelling content is key to a successful marketing campaign. However, the focus shifts more on visibility of that content to a large audience whether it is ordinary website articles, blogs or infographics. Some companies, with the help of seo companies in Toronto, are exploiting other avenues of making sure their content is distributed across the internet platforms other than mere posting their content with third party blogging sites. One such strategy is partnering with other like minded parties to swap blogs where one company posts your blog across their content platforms and channels while you post theirs in your channels.

This does not nullify using avenues such as blogs, and social media to seed your content. You can also reach a seo agency in Toronto to learn how to do content seeding.